Exhibitor Resources

Welcome to the exhibitor center, where everything an exhibitor needs or needs to know resides!

Exhibitor Manual

Your source for important information to facilitate a smooth, successful exhibiting experience. It includes important dates and valuable information to help you prepare, from shipping options, order forms, and deadlines for additional furnishings and services, to move-in/set-up/move-out schedule, show rules and regulations, and more. We look forward to working together toward a great success! Click here.

SF NOW General Liability Insurance click here.

Exhibitor Console + Show Planner

This takes you to the SF NOW online Exhibitor Console where you can complete your company information for the Directory Listing, select your product categories and upload images and brand video. Click here.

Free Marketing Resources

Submit your product images for a chance to be featured in attendee/buyer promotions (email, print, social media)- it’s FREE! Click here.

SF NOW Best Product Award

The inaugural SF NOW Best Product Award provides a platform for our community to recognize products that stand out for their innovation and design. And celebrates products at the market that pushes forward the ideas of innovation, authenticity, and sustainability. Click here to submit your products.

Hotel + Information

SF NOW negotiated special room rates with the Hyatt Centric Fisherman’s Wharf San Francisco to make your trip affordable. We encourage all attendees and exhibitors to take advantage of the special discount by booking your rooms through our official housing company, onPeak. Book now.

Exhibitor Registration

Please make sure to complete the registration for yourself and all of your booth staff participating at the SF NOW Spring Market. Email paola.payano@emeraldx.com for information.

Health and Safety

The health and safety of our exhibitors, attendees and staff remains our top priority Please read our Health and Safety guidelines.

Contact Us

Please contact us if you have any questions. Search Now


Exhibitor Hub Guide

We are excited to welcome you to the SF NOW Exhibitor Hub. This guide will walk you through how to update your Exhibitor Profile within the Exhibitor Hub. Click here.

Exhibitor Tutorial: How to edit your Exhibitor Hub profile. Click here.


Customer Invite Program

Use our new Customer Invite Program to invite your customers to see your products and visit your booth at the SF NOW Market. Click here to learn more

Social Media Images

Let’s grow our community! Our unified marketing efforts can bring in hundreds of new buyers and opportunities. Let the world know you are coming with these personalized branded images.

Download any of these personalized graphics and add them to your social media to let buyers know you are exhibiting at SF NOW on April 27-28, 2023.

SF NOW Operations Webinar

Click here to download the webinar presentation 

Travel Guide

Take a look at all the different pockets of culture in San Francisco and grab on to your favorite experiences. Get a sneak peak on some of the new and best things to do, see, drink, and eat across different neighborhoods. Plan ahead to make your trip that much fun. Visit the San Francisco Traveler Guide here.

Art & Culture

Inspiration and art extend across the San Francisco city! Fort Mason is surrounded by history, art, culture and nature. Some near by museums to explore include the SFMOMA Artists Gallery, the Italian American Museum, and the Cartoon Art Museum. Learn more about museums, parks and attractions by clicking here


San Francisco is home to an outstanding variety of restaurants, cuisines, and favorites, combining rich flavors, and fresh ingredients to create options for every palate. A great example is Green’s Restaurant, known as one of the best vegetarian restaurants in the area, offering a large selection of vegetarian options, complimented by the beautiful waterfront scenery. Explore over 30 nearby restaurants by clicking here