SF NOW + *Noted
SF NOW™ + *Noted successfully launched their first in-person April Market at the vibrant Fort Mason Center for Arts & Culture on April 28 and 29, 2022. A joint effort by Emerald, producers of NY NOW®, and the non-profit Greeting Card Association (GCA), producers of *Noted: The Greeting Card Expo. The market gave buyers an opportunity to discover a wide range of stationery, gift, home, and lifestyle products on the West Coast. Strong attendance fostered and strengthened business-to-business connections, spurred transactions, and ensured the two-day market was exciting, memorable, and an immense success.
Joins us for April 27th and 28th, 2023, at the vibrant Fort Mason Center for Arts & Culture, located on the water between Aquatic Park and Marina Green in San Francisco CA.
Check out some highlights from the 2023 show below!
Why Exhibit at SF NOW + *Noted
Access to influential buyers with proven purchasing authority
%
hold a buyer or owner title
%
are looking for new products
%
say attending SF NOW + *Noted is extremely important to their business
%
say they are returning next year!
TOP 5 BUSINESS TYPES IN ATTENDANCE
48% Brick + Mortar Retailer |
7% Online Retailer |
40% Owner |
38% Buyer |
3% Merchandise Manager |
TOP 5 STATES INATTENDANCE
California |
New York |
Oregon |
Washington |
Ohio |
Why Attend SF NOW + *Noted

Find brands and makers in these and related lifestyle categories!
Gift Wrappings and specialty partyware
Decorative home and small tabletops
Gourmet and Kitchen
Desktop – Organizers, writing utensils, office décor and lighting
Children’s specialty toys/games
Journals, planners, calendars
Men’s specialty gifts
Personal Accessories
Teach Tools
Buyers + Exhibitors Testimonials
So pleased with the space and my corner booth. I think the enhanced directory was a great tool for buyers. I had an order even come through before the show! Will definitely participate again and again.
Amazing little show. Show management extremely knowledgeable and helpful. Great variety of exhibitors. Loved the show. We will be back.
You broke the show mold. Created a unique, open floorplan that promotes easy communication between buyers and vendors. The setting is wonderful to shop in and explore. Good food available, friendly show staff and excited vendors. Show well done!!!
I enjoyed the show. Manageable size, fresh new products and vendors close to home!