Why Attend

SF NOW is an exciting new market that extends the NY NOW brand to the West Coast.

Co-located with *Noted, The Greeting Card Expo, these two complementary events answer the need for a fresh, curated atmosphere where brands, makers, retail buyers, and sales reps in this region can forge new relationships, place orders, see what’s trending, share stories and celebrate community!

SF NOW will be at the unique and vibrant Fort Mason Center for Arts & Culture, located by the water between Aquatic Park and Marine Green in San Francisco, CA. The event will take place on April 27 and 28, 2023.

SF NOW 2022 Market

Hotel Information

SF NOW negotiates special room rates with the most convenient hotels to make your trip affordable. We encourage all attendees and exhibitors to take advantage of the special discounts by booking your rooms through our official housing company, onPeak.

Health + Safety is our top priority

The health and safety of our exhibitors, attendees and staff remains our top priority Please read our Health and Safety guidelines.

Find brands and makers in these and related lifestyle categories!

Gift Wrappings and specialty partyware

Decorative home and small tabletops

Gourmet and Kitchen

Desktop – Organizers, writing utensils, office décor and lighting

Children’s specialty toys/games

Journals, planners, calendars

Men’s specialty gifts

Personal Accessories

Teach Tools