Why Attend

SF NOW is an exciting new market on the West Coast.

Co-located with *Noted, The Greeting Card Expo, these two complementary events answer the need for a fresh, curated atmosphere where brands, makers, retail buyers, and sales reps in this region can forge new relationships, place orders, see what’s trending, share stories and celebrate community!

SF NOW will be at the unique and vibrant Fort Mason Center for Arts & Culture, located by the water between Aquatic Park and Marine Green in San Francisco, CA. The event will take place on April 27 and 28, 2023.

SF NOW 2023 Market

Hotel Information

SF NOW negotiates special room rates with the most convenient hotels to make your trip affordable. We encourage all attendees and exhibitors to take advantage of the special discounts by booking your rooms through our official housing company, onPeak. Click here.

Health + Safety is our top priority

The health and safety of our exhibitors, attendees and staff remains our top priority Please read our Health and Safety guidelines.

Find brands and makers in these and related lifestyle categories!

Apparel/ Fashion Accessories

Books/Publications/ Media

Candles/Decorative Accessories

Children’s/Baby Items

Craft & Hobby Supplies


General Lifestyle/Gift / Holiday/Seasonal

Giftwrap & Accessories


Home Furnishings & textiles

Jewelry – Fashion and Handcrafted

Kitchenware/Kitchen Accessories

Stationery/Invitations/ Greeting Cards


Wellness/Personal Care